Strategy with soul
Copy with character
Brands you want to hang out with
See my work
A handful of folks
I've worked with
A handful of folks I've worked with
Danielle LaRoy is an independent brand strategist and copywriter based in San Francisco
I help brands find their voice and tell meaningful, memorable stories. If you're looking for a full rebrand, find me at Goodside Studio.
Let's get to know each other, shall we?
Here's how it (usually) works
The bulk of my work falls into these word-driven domains. Start with one or choose all three to really make magic.
Brand Positioning
Putting your finger on what makes you, you isn’t easy. Through research and discovery, I’ll help you articulate who you are and why that matters with a new narrative, purpose, and platform.
Verbal Identity
Just like yours and mine, a brand voice should be unique. We’ll define yours together and create a messaging framework to guide you going forward—along with a new name, if needed.
Words matter—I’ll help you get them right. Whether you’re looking for a new website, a tagline, or an eye-catching campaign, I’m here to put pen to paper for meaningful, measurable impact.
Have a project in mind?
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