Every brand starts with a story. Here's mine.
I was one of those kids who was obsessed with the question, Why? Why me? Why not? Why now? And why can’t I eat Taco Bell three times a week?

Fast forward a few decades, it’s no surprise that my career led me here, to a practice where asking questions, listening deeply, and learning quickly is more or less the entire job description. I’m interested by the dynamics that drive behavior, and as a writer, the way that words come into play.
1 part strategy, 1 part copy. Mix well. For best results, let rest for at least 8 hours.
Over the course of my career, I’ve worked in house and agency side with brands like Google, Patagonia, and Dropbox. Along the way, I discovered the power of putting the right words to the why at the heart of a brand—finding that unique kernel of authenticity and bringing it to life through the things we say.
In everything I do, I aim for substance, style, and good sense of humor.
I ventured out on my own to provide a best-of-both worlds, hybrid service where strategy and copywriting are mutually reinforcing—where insight and intonation are treated with equal care and craft. To see it all in action, check out my portfolio.
And now for the name drop
I’ve been lucky to work with incredible founders, agencies, and creative partners of all kinds. Here are a few of the big ones.
Ford Foundation
826 Valencia
Pratt Institute
Chan Zuckerberg Initiative
Enough about me,
let's hear about you
Enough about me, let's hear about you
If you've made it this far, you probably have a project in mind. I'd love to hear about it.
Let's chat