I’m interested by the dynamics that drive behavior, and as a writer, the way that words come into play.
1 part strategy, 1 part copy. Mix well. For best results, let rest for at least 8 hours.
Over the course of my career, I’ve worked in house and agency side with brands like Google, Patagonia, and Dropbox.
In everything I do, I aim for substance, style, and good sense of humor.
I ventured out on my own to provide a best-of-both worlds, hybrid service where strategy and copywriting are mutually reinforcing—where insight and intonation are treated with equal care and craft.