Strategy with soul
Copy with character
Brands you want to hang out with
A handful of folks
I've worked with
A handful of folks I've worked with
Danielle LaRoy is a brand strategist and copywriter based in San Francisco
I help brands find their voice and tell meaningful, memorable stories. I'm the cofounder and strategy lead at
Goodside Studio.Here's how it works
The bulk of my work falls into these word-driven domains.
Brand Positioning
Through research and discovery, I’ll help you articulate who you are and why that matters with a new narrative, purpose, and platform.
Verbal Identity
Just like yours and mine, a brand voice should be unique. We’ll define yours together and create a messaging framework to guide you going forward.
Copywriting
Whether you’re looking for new web copy, a tagline, or an eye-catching campaign, I’ll to put pen to paper for meaningful, measurable impact.
Have a project in mind?
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